Black Friday 2025: The Sale With Heart, Hustle & History in the Making

Black Friday is here, but this year, it’s different. This isn’t “just another sale” for Proud Poppy. This is heart. This is grit. This is the moment we refuse to give up.

2025 came for so many of us hard, and we felt it too. Running an Australian women’s fashion brand in today’s world isn’t for the faint hearted. Costs are up, foot traffic has been unpredictable, and the juggle behind the scenes has been real. But if there’s one thing we know about Aussies… it’s that we back the underdogs.

And we are so incredibly grateful that you’ve always backed us.

That’s why this Black Friday means more than you might ever realise. It’s the fight of our lives,  our biggest moment to stand tall, show what we’re made of, and keep Proud Poppy charging into the future with colour, confidence and community at the heart of everything.

This year, when you shop our Black Friday sale, you’re not just grabbing a bargain…
You’re purchasing with purpose.

What You Can Expect: Massive Deals, New Arrivals & The Biggest Range Ever

This sale isn’t just emotional, it’s absolutely stacked.

✨ 15-80% OFF sitewide

✨ New arrivals dropping throughout the sale, all at 15% off

✨ Iconic styles restocked

✨ Sizes 6–30 across the board

✨ Swimwear, dresses, denim, everyday faves… EVERYTHING

In other words:
Your wardrobe will thank you, and honestly, so will we.

Set Your Alarms. Save the Date. Let’s Bloody Do This.

🗓 25 November 2025

⏰ 6pm AEST

Whether you’ve shopped with us for years or you’ve just discovered us today…you are part of this moment.

Let’s back the underdog.

Let’s bring home the gold.

Let’s make history, together.