Proud Poppy Blog
Country Western Style Is Having Its Moment - And We’re So Here For It! 🤠
If you’ve opened TikTok, scrolled Instagram, or stepped outside lately, you’ve probably noticed it… country western style is officially back, and honestly, we couldn’t love it more. From cowgirl boots and oversized graphic tees to rodeo inspired prints and laid-back denim moments, western outfits are riding high right now. What once felt niche has become one of the biggest global fashion trends - blending nostalgia, music culture and effortless everyday styling. And yes…Australia is fully along for the ride. The Rise of Country & Western Culture Country music has absolutely exploded across Australia over the past few years. Massive international tours from artists like Luke Combs, Jordan Davis, and Lainey Wilson have brought southern energy straight to Aussie stages, and with it, a whole new wave of western fashion inspiration. Concert crowds are swapping predictable outfits for: cowboy boots vintage inspired tees denim shorts floaty skirts statement prints relaxed silhouettes It’s less costume, more lifestyle. Less “dress up,” more feel good freedom. Western fashion today is about confidence, personality and comfort, which honestly feels very Proud Poppy. Alfie Oversized Tee in Texas, paired with, Ayla Denim Shorts in Mid Wash Blue Western Style, But Make It Proud Poppy One of the reasons this trend works so beautifully for our community is that western style isn’t about following strict rules. It’s playful, expressive and a little bit rebellious - exactly how we like to dress. Our collaborations with Australian artist Deb McNaughton have naturally tapped into this moment without trying too hard. Prints like Small Horse Club, Road Trip and Neon Cactus capture that same spirit we’re seeing everywhere right now: colour colliding joyfully adventure and freedom desert energy meets everyday wearability They weren’t created to chase trends - but they fit perfectly into the modern cowgirl movement happening worldwide. Divine Dress in Small Horse Club by Deb McNaughton Samara Shirt in Road Trip by Deb McNaughtonPeak Midi Dress in Neon Cactus Country by Deb McNaughton How We’re Styling the Cowgirl Vibe Right Now The best part about the western revival? It’s incredibly easy to wear. Right now, our favourite Proud Poppy styling moments include: ✨ The Zadi Relaxed Tee in Wild West by Deb McNaughton paired with Livy Bias Maxi Skirt and sneakers ✨ The Alfie Oversized Tee in Texas styled back with a Ayla Denim shorts ✨ The Maddy Midi Dress in Neon Cactus by Deb McNaughton paired with black boots It’s effortless, comfortable and packed with personality - perfect for festivals, concerts, long lunches, weekend markets or just everyday dressing with a little extra fun. Think: cowgirl energy without the fuss. From Coachella to Country Roads With western style dominating global festivals like Coachella Valley Music and Arts Festival, this trend has officially gone worldwide. What we love most is how inclusive it feels. Western fashion isn’t limited by age, body shape or personal style - it adapts to you. At Proud Poppy, we’re all about making trends wearable for real women, which is why you’ll find western-inspired pieces across our collections in sizes 6–30 AU (2–26 US). Because style should feel fun, accessible and completely yours. The Proud Poppy Take on Western Dressing Western fashion today isn’t about pretending you live on a ranch (unless you do - iconic). It’s about embracing: freedom confidence individuality colour comfort It’s throwing on your favourite tee, adding boots, turning the music up and heading out the door feeling like your best self. And if the current country western wave has taught us anything, it’s this: ✨ Trends come and go - but joy in getting dressed never goes out of style. So whether you’re heading to a country concert, planning your next girls’ road trip, or simply loving the cowgirl vibe taking over right now, Proud Poppy has plenty of pieces ready for your next western moment. Saddle up, babes. 🤎 And shhhh, here's a sneak peak at our new collection coming very soon with Deb McNaughton Yee-Har..
Wear It Forward
This International Women’s Day, we’re doing more than posting a quote on Instagram. We’re asking you to open your wardrobe. For two weeks, bring in your good condition, pre-loved Proud Poppy pieces and we’ll give you a $5 Proud Poppy voucher per item donated. Easy. Those pieces? They won’t sit in a pile. We’ll turn your donations into curated packs for local women’s shelters; because confidence isn’t a luxury. It’s a right. Women supporting women. In real life. Not just captions. How can I participate? To participate in our Wear it Forward campaign for International Women's Day, either pop in to one of our 6 stores, or items can be posted to our HQ in Burleigh Heads at: PO BOX 1257 Burleigh Town, QLD 4220 When sending in your items, please include this form. Terms & Conditions By participating in the Proud Poppy “Wear It Forward” International Women’s Day Clothing Drive, you agree to the following terms and conditions: 1. Eligible Donations All donated items must be authentic Proud Poppy garments. Items must be in good, clean, wearable condition. This means no stains, rips, tears, excessive wear, damage or unwashed items. Proud Poppy reserves the right to inspect all donations and determine, at its sole discretion, whether items meet quality standards. Items that do not meet the required standard will not be accepted for donation and will not qualify for a voucher. Donated items will not be returned to the customer. 2. Voucher Offer Customers will receive one (1) $5 voucher per eligible item donated. Vouchers will only be issued for items that meet Proud Poppy’s quality and eligibility standards. Vouchers will be issued within two (2) business days of donation approval. Each voucher is valid for sixty (60) days from the date of issue. Expired vouchers will not be reissued or extended. 3. Donation Locations & Shipping Donations may be dropped off in-store during the official campaign period. Donations sent to the Proud Poppy Burleigh Warehouse must be sent via post only. In-person drop-offs at the Burleigh Warehouse will not be accepted. All shipping costs associated with posting donations to the Burleigh Warehouse are the responsibility of the customer and will not be reimbursed by Proud Poppy. 4. Campaign Period The Wear It Forward Clothing Drive will run for two (2) weeks only from Wednesday 4th March - Wednesday 18th March 2026. Donations must be received within the official campaign period to qualify for vouchers. 5. General Proud Poppy reserves the right to verify all donations and to refuse items that do not comply with these terms. Proud Poppy reserves the right to amend, suspend or cancel the promotion at any time without notice.
Linen Blend: Why It Feels Heavier - But Keeps You Cool
If you’ve ever picked up a linen blend dress and thought, “Hmm… this feels a little heavier than my usual cotton,”you’re not wrong. But here’s the plot twist: heavier doesn’t mean hotter. In fact, linen blend fabric is one of the most breathable, cool, and comfortable fabric blends you can wear - especially in the Australian climate. Let’s break it down properly so you know exactly why. What Is a Linen Blend Fabric? Linen blend fabric is made by combining linen fibres (from the flax plant) with another fibre commonly cotton, viscose, or rayon. This blend gives you: The natural breathability of linen The softness and drape of cotton or viscose Less creasing than 100% linen More structure and durability It’s essentially linen… but upgraded for everyday wear. Birdie Linen Blend Top in Picnic and Harlow Linen Blend Shorts in Picnic Why Linen Blend Feels Heavier (But Isn’t Hot) Here’s where people get confused. Linen fibres are thicker and stronger than cotton fibres. That gives linen blend garments: A slightly weightier hand feel More structure through the body Better shape retention But weight and heat retention are not the same thing. Louisa Linen Blend Maxi Dress in Toucan Paradise Linen Is Naturally Breathable Linen fibres are: Hollow Moisture-wicking Highly absorbent Quick drying That means linen allows air to circulate around your body, pulling heat away from the skin instead of trapping it. So while it might feel more substantial in your hand, it actually keeps you cooler when worn. Emily Linen Blend Playsuit in Corazon Linen Blend vs Cotton: Which Is Cooler? Let’s be clear. Cotton is breathable. But linen is more breathable. Linen can absorb up to 20% of its weight in moisture before it even starts to feel damp. It releases moisture quickly, which helps regulate body temperature. That’s why linen has been worn in hot climates for thousands of years. If you live somewhere warm (hello Queensland), linen blend is your friend. Why We Love Linen Blend for Everyday Wear Pure linen can crease easily. Beautiful, but high maintenance. Linen blends give you: Less wrinkling Softer feel against the skin Better drape across curves Improved durability For real life - school drop-offs, work days, events, travel, linen blend makes more sense. It gives you that effortless, elevated look without needing a steamer on standby. Luella Linen Blend Shirt in Violet and Samara Linen Blend Skort in Violet Is Linen Blend Good for Summer? Short answer: yes. Long answer: absolutely yes. Linen blend clothing is ideal for: Hot Australian summers Humid climates Layering in transitional weather Women who want breathable fabric that still feels structured It doesn’t cling. It doesn’t trap heat. It moves with you. And if you’re someone who runs warm, linen blend can actually feel cooler than lightweight synthetics. Angel Linen Blend Maxi Dress in Elemental Blue Why Linen Blend Suits so many body shapes Because linen blend has structure, it: Skims rather than clings Holds its shape Creates clean lines Doesn’t collapse or stick to the body A fabric that breathes and holds its shape? That’s a win. Sol Linen Blend Maxi Dress in Neptune How to Care for Linen Blend To keep your linen blend pieces looking their best: Cold gentle wash, hand wash if possible Avoid overloading the machine Place in delicates bag if machine washing Line dry where possible Warm iron or steam if needed Pro tip: slight creasing is part of linen’s charm. It’s meant to look effortless, not stiff. Tammy Linen Blend Longline Vest in Black Final Thoughts: Don’t Judge Linen by the Hanger If you pick up a linen blend piece and it feels a little heavier than expected, don’t put it back. Try it on. You’ll likely find it: Cooler than you thought More breathable than lightweight fabrics Structured in the best way Comfortable all day Heavier doesn’t mean hotter. It often means better quality. And once you understand how linen works, you’ll reach for it on the hottest days. Hazel Linen Blend Jumpsuit in Themis
They Love Me, They Love Me Not. They Love Me. I Love Me 💘
A Valentine’s Collection Made for Confidence, Comfort & Every Body They love me.They love me not.They love me.I love me. This Valentine’s Day, we’re changing the conversation. Instead of dressing for someone else, we’re dressing for ourselves. For confidence. For comfort. For the kind of outfits that make you feel good the moment you put them on. Because self love isn’t a trend, it’s the standard. At Proud Poppy, this is what we’ve always believed. Every woman, no matter her size, deserves to wear beautiful pieces and feel confident knowing they were designed for her. No guessing. No hoping it fits. No feeling like you don’t belong. If you’re here, you’re welcome here. Always. Valentine’s plans optional. Self love encouraged. Havana Dress in Sweet Valentine Designed for You, Whatever Your Size (Sizes 6 to 30) Our Valentine’s Collection is designed for any person, no matter their size. Every piece is available in sizes 6 to 30, because style should never stop at a certain size. These are plus size dresses and everyday staples created with intention, pieces that feel comfortable, wearable and confidence-boosting from the very first wear. When you know your size is catered for, getting dressed feels easier. Better. More you. That’s what we do at Proud Poppy. We design so you can show up exactly as you are, and feel good doing it. Esmae Dress in Scattered Hearts Sweet Valentine Styles That Love You Back 💕 Soft, romantic and easy to wear, our Sweet Valentine styles are made for those moments when you want to feel confident without trying too hard. The Charlize, Havana and Brontie Dresses are the kind of pieces you put on and instantly feel good in. Easy shapes, comfortable fits and classic Valentine tones that work for so many moments. Whether it’s a date night, a long lunch or just dressing up for yourself at home, these dresses are about feeling comfortable in your skin, not dressing for anyone else’s expectations. Because sometimes the best approval is your own. Lucky in Love (Because You Don’t Need Luck When You Love Yourself) ❤️ They love me. They love me not.Actually - I love me. Our Lucky in Love Tee is a reminder of exactly that. Featuring afun graphic, this love heart tee is playful, confident and made to be worn your way. Pair it with the matching red side stripe pants for an outfit that feels relaxed, effortless and still pulled together. Perfect for everyday wear, casual plans or days when comfort is non-negotiable but you still want to feel good. Because getting dressed should feel supportive, just like self love. Pink Roses for Soft Confidence 🌹 Romantic doesn’t have to mean uncomfortable. The Esmae and Addison Dresses in Pink Roses are designed for ease, movement and confidence. These are red and pink dresses you can wear on repeat, not just for Valentine’s Day, but whenever you want something that feels gentle, wearable and uplifting. They’re proof that confidence doesn’t have to be loud. Sometimes it’s quiet. Sometimes it’s soft. Sometimes it’s simply knowing your dress was made with your body in mind. Scattered Hearts, Big Self-Love Energy 💖 Love comes in many forms, and self love deserves just as much celebration. The Scattered Hearts print, featured in the Bonnie and Esmae Dresses, is playful, fun and easy to wear. These love heart dresses are designed to bring a little joy into your everyday wardrobe, without sacrificing comfort. They’re the styles you reach for when you want to feel confident, comfortable and completely yourself, whether anyone else is watching or not. Dresses That Aren’t Just for One Day Our Valentine’s Collection isn’t about one moment or one date on the calendar. It’s about building a wardrobe filled with pieces that make you feel good all year round. From florals to playful hearts and everyday tees, dresses and separates are designed to move with you through real life. No pressure. No rules. Just clothing that feels good to wear. Alfie Contrast Tee in Lucky in Love and Side Stripe Pants in Red/Pink This Is What Proud Poppy Stands For 💗 At Proud Poppy, we believe that every woman, no matter her size, deserves access to beautiful clothing and the confidence that comes with knowing it was designed for her. That’s why we proudly offer sizes 6 to 30. That’s why comfort and fit matter just as much as colour and print. And that’s why self love is at the heart of everything we do. This Valentine’s Day, we’re not dressing for someone else’s gaze.We’re dressing for ourselves.For confidence.For comfort.For joy. They love me.They love me.I love me. And honestly? That’s more than enough. Addison Maxi Dress In Pink Roses
New Year, New Wardrobe: How to Build Your 2026 Wardrobe with Confidence
A new year isn’t about reinventing yourself. It’s about showing up as you, but sharper, bolder, and more intentional. As we head into 2026, wardrobes are moving away from quick fixes and towards pieces that work harder, last longer, and make you feel good the moment you put them on. At Proud Poppy, we believe your wardrobe should keep up with your life. Workdays, weekends, events, school runs, long lunches, and everything in between. Here’s how to reset your wardrobe for 2026, the Proud Poppy way. 1. Start with Confidence-First Staples The foundation of a great wardrobe isn’t trends. It’s reliable, wearable staples that make getting dressed easy and enjoyable. For 2026, focus on: Elevated basics you can dress up or down Dresses that move with your body Comfortable tailoring that still looks polished Easy layers that work year-round look Think pieces you’ll reach for on repeat, not the ones waiting at the back of your wardrobe for a “special occasion”. April Maxi Dress in Poppies 2. Dresses That Do the Heavy Lifting If there’s one thing we’re leaning into for 2026, it’s dresses that work for real life. Whether you love: Full-length statement dresses Midi styles for everyday wear Above-the-knee pieces for weekends or events look A great dress removes the guesswork. One piece, one decision, instant outfit. At Proud Poppy, our dresses are designed to feel good and look good, with styles for casual days, nights out, weddings, parties, and everything in between. Talia Maxi Dress in Carnival Floral 3. Colour Is Staying (And Getting Braver) Neutrals will always have their place, but 2026 is all about intentional colour. Bright, bold, joyful shades are stepping forward alongside classic tones. The key is balance: Pair colour with simple silhouettes Use prints as hero pieces Mix statement items with easy basics look If it makes you smile when you put it on, you’re on the right track. Birdie Linen Blend Top in Butter 4. Comfort Isn’t Optional Anymore Let’s be honest. If it’s not comfortable, it’s not getting worn. The 2026 wardrobe prioritises: Soft, breathable fabrics Stretch where it matters Pieces that feel just as good at 8am as they do at 8pm look Fashion should support you, not fight against you. Relaxed V-Neck Tee in Sherbet 5. Build a Wardrobe That Fits You Trends come and go. Confidence sticks around. That’s why Proud Poppy designs with inclusivity at the core. Our collections are available in sizes 6 to 30, because great style doesn’t stop at a number. Your 2026 wardrobe should reflect: Your lifestyle Your personality Your confidence look Not someone else’s rulebook. Pippa Cut Out Dress in Palma 6. Designed in Australia, Worn Everywhere Every Proud Poppy collection is designed in our Burleigh Heads Head Office, inspired by you. Our goal for 2026 is simple. To create pieces you love wearing and feel incredible in, every single time. Ready to Refresh Your Wardrobe? A new wardrobe isn’t about buying more. It’s about choosing better. Whether you’re rebuilding from scratch or adding a few hero pieces, Proud Poppy has styles designed to take you confidently into 2026 and beyond. Shop the latest arrivals online now and start the year feeling proud, polished, and completely yourself.
How to Wear Sequins: Your Proud Poppy Guide to Sparkling in Sizes 6–30
If you’ve ever thought sequins were “too much”, it’s officially time to ditch that idea. Sequins aren’t just for New Year’s Eve outfits or the dance floor at midnight. They’re for any woman who wants to bring a little magic to her wardrobe. At Proud Poppy, we design every sequin piece inhouse at our Burleigh HQ, making sure our girls from sizes 6–30 get comfort, movement and sparkle in all the right places. From big birthdays to balmy summer nights out, here’s your guide to wearing sequins with absolute confidence, including some of our favourite Proud Poppy styles that our community cannot get enough of. 1. Pick Your Moment: Are You Going Full Glam or Party Ready? Sequins work anywhere. It’s all about the mood you’re creating. ✨ Full-length glam When you want that arrive and shine moment, a gown like the Arabella Sequin Maxi Dress is your girl. Think smooth stretch lining, soft sequins and pure elegance without the fuss. Arabella Sequin Maxi Dress ✨ Statement midis Perfect for dinners, cocktails or events where you want sparkle and comfort. Our Glimmer Sequin Midi Dress and the Athelia Sequin Midi Dress have that dreamy balance of wow-factor and ease, ideal for dancing, mingling and moving through the night. Glimmer Sequin Midi Dress in Wine ✨ Party ready minis If you’re chasing that fun, bold, best night ever vibe, the Athelia Sequin Party Dress is ready to shine with you. She’s playful, confident and guaranteed to turn heads. Whether it’s a garden soirée or your next girls’ night out, we’ve thought about stretch, movement and comfort in every stitch. Athelia Sequin Party Dress in Black 2. Choose Your Colour Vibe: Soft and Luxe or Bright and Bold? Sequins already bring the sparkle. Colour brings the attitude. 🌙 Classic and timeless Black, bronze, navy, champagne. These shades give effortless elegance and are perfect for weddings, formal events or luxe New Year’s Eve outfits. 🌈 Bright, bold, unapologetic From shimmering golds to playful metallic tones, these are for our girls who love a moment. If you're all about high energy and making an entrance, choose the brighter hues of our Glimmer and Athelia collections. 3. Yes, Sequins Can Be Comfortable (We Promise!) Let’s be clear. Scratchy, stiff sequins are not our vibe. Every Proud Poppy sequin dress is designed with: ✔ Stretch linings ✔ Soft-touch sequins ✔ Breathable fabrics ✔ Thoughtful design for movement So you can sparkle all night without that get me out of this feeling. 4. Style It Simple and Let the Dress Do the Talking With sequins, the dress is the hero. Keep the rest easy: Clean heels or a classic sandal Minimal jewellery A cute clutch For minis: add a strappy heel or a killer boot For gowns and midis: sleek pony or loose waves It’s instant glamour with minimal effort. Exactly how it should be. 5. For Every Occasion, Every Woman, Every Size From milestone birthdays to girls’ nights to those big sparkle New Year’s Eve plans, there’s a Proud Poppy sequin style with your name on it. Every piece is designed right here in Australia, available in sizes 6–30, and made to help you step into the moment feeling incredible. Ready to Find Your Sparkle? Explore our plus size sequin dresses, glam midis, show stopping gowns and fun party minis, including the Glimmer Sequin Midi Dress, Arabella Sequin Maxi Dress, Athelia Sequin Midi Dress and Athelia Sequin Party Dress. You can explore and shop our entire Sequin Dresses collection here Your next unforgettable outfit is waiting ✨
Black Friday 2025: The Sale With Heart, Hustle & History in the Making
Black Friday is here, but this year, it’s different. This isn’t “just another sale” for Proud Poppy. This is heart. This is grit. This is the moment we refuse to give up. 2025 came for so many of us hard, and we felt it too. Running an Australian women’s fashion brand in today’s world isn’t for the faint hearted. Costs are up, foot traffic has been unpredictable, and the juggle behind the scenes has been real. But if there’s one thing we know about Aussies… it’s that we back the underdogs. And we are so incredibly grateful that you’ve always backed us. That’s why this Black Friday means more than you might ever realise. It’s the fight of our lives, our biggest moment to stand tall, show what we’re made of, and keep Proud Poppy charging into the future with colour, confidence and community at the heart of everything. This year, when you shop our Black Friday sale, you’re not just grabbing a bargain…You’re purchasing with purpose. What You Can Expect: Massive Deals, New Arrivals & The Biggest Range Ever This sale isn’t just emotional, it’s absolutely stacked. ✨ 15-80% OFF sitewide ✨ New arrivals dropping throughout the sale, all at 15% off ✨ Iconic styles restocked ✨ Sizes 6–30 across the board ✨ Swimwear, dresses, denim, everyday faves… EVERYTHING In other words:Your wardrobe will thank you, and honestly, so will we. Set Your Alarms. Save the Date. Let’s Bloody Do This. 🗓 25 November 2025 ⏰ 6pm AEST Whether you’ve shopped with us for years or you’ve just discovered us today…you are part of this moment. Let’s back the underdog. Let’s bring home the gold. Let’s make history, together.
Breastfeeding Friendly Styles That Don’t Break the Bank
Becoming a mum is a wild ride. Between the sleepless nights, endless cuddles, and figuring out how to keep a tiny human alive, the last thing you want to stress about is what to wear. Add breastfeeding into the mix, and suddenly your wardrobe needs to work twice as hard and be both practical and stylish. At Proud Poppy, we know that breastfeeding-friendly fashion doesn’t need to look like your grandma’s nightie or cost the same as a week’s groceries. You deserve clothes that make you feel fabulous, fit your body now, and don’t drain the bank account. So, let’s talk affordable, inclusive, and super cute styles that make breastfeeding a breeze. What Makes a Style Breastfeeding-Friendly? A great breastfeeding outfit is all about easy access without sacrificing confidence. Think: Button-down designs (classic and chic) Wrap dresses & tops (flattering and functional) Stretchy fabrics (comfort first, with room to move) Layering pieces (camis and cardis for quick coverage) The best part? These aren’t “just for now” pieces. They’re outfits you’ll wear well beyond your breastfeeding journey. Proud Poppy’s Top Picks 1. Button down Esmae Dress Esmae Dresses are the MVP of our Proud Poppy wardrobes. They cinch where you want them to, open when you need them to, and look effortlessly put together. Our Esmae comes in bold prints and inclusive sizes (6–30), so every mama gets her moment. 💡 Hot tip: A printed Esmae dress doubles as a “spill hider.” Baby spew? Milk mishaps? Nobody’s noticing. 2. Flowy, button up Tammin Shirts Our Tammin shirts are easy to unbutton, and easy to re-style. Pair with jeans, leggings, or even over swimwear. It’s comfort with a side of versatility. 3. Stretchy Everyday Tees & Tanks Sometimes simple wins. Our soft, breathable, oversized tees and Billi Tanks are made with stretch for that constant up-down feeding dance. Bonus: they bounce back wash after wash (because let’s be honest, you’ll be doing a lot of laundry). 4. Flowy Bonnie Maxi Dress Want to look “put together” but feel like you’re in PJs? Enter the Bonnie Maxi Dress. With feeding friendly buttons with modesty panel and drawstring waists, these are perfect for pram walks, café catch-ups, or even wedding guest looks -all without the “but can I breastfeed in this?” panic. Why Proud Poppy? Inclusive sizing (6-30) because style isn’t one-size-fits-all. Affordable price points - quality that works for your budget. Community love - you’re never “just a customer”; you’re part of a 180K+ strong community of women who get it. Designed for real life - clothes that move with you, not against you. Final Thought Breastfeeding-friendly fashion doesn’t need to be boring, frumpy, or expensive. At Proud Poppy, we’re here to make sure every mum feels confident, stylish, and supported-without blowing the baby budget. Because let’s face it: the only thing you should be breaking right now is into a block of chocolate at 2 a.m., not the bank. Our founder - Tara, with her two children
What Makes Proud Poppy Sleepwear So Good?
Why I Genuinely Believe These Are the Best Damn PJs You’ll Ever Own Let’s be real. As soon as I walk through the front door, the bra is off and the PJs are on. It’s not even a question, it’s a lifestyle. And if you know, you know. Now I don’t say this lightly... I’m what you might call a sleepwear connoisseur. I’ve tried it all. The silky ones. The stiff ones. The weird scratchy ones that look cute but feel like sandpaper after one wash. Nope. After years of searching (and test-napping), I can confidently say: these PJs? They’re it. Matilda Sleepwear by Kasey Rainbow What Makes Proud Poppy Sleepwear So Good? Let’s start with the obvious: they’re soft. Like really soft. We’re talking buttery, stretchy, snuggly, fall-asleep-on-the-couch-and-wake-up-fresh-soft. Our most recent range is designed in Kasey Rainbow Bronze Leopard but so many other styles in fun, bright bold exclusive prints (because why should your bedtime look be boring?), our sleepwear is available in sizes 6 to 30, because every body deserves to feel cosy, cute and comfy - no exceptions. These aren't just PJs. They're your: After-work uniform Lazy Sunday outfit “Oops I wore these to daycare drop-off and don’t even care” look Bronze Leopard Sleepwear Collection Stretchy, Breathable, and Absolutely No Tight Bits Our fabric has that magical kind of stretch - the kind that gives without clinging. Whether you’re curling up, chasing toddlers, or star-fishing across your bed like the queen you are, these PJs move with you. Oh, and they don’t twist or ride up in the middle of the night. You're welcome. Don’t Even Get Me Started on the Robes... Pair your PJs with one of our cosy reversible wrap robes, and you're basically living in a hug. Thick enough to keep you warm on those chilly 6am coffee runs to the kitchen. Lightweight enough to layer over your loungewear and still answer the door with pride. (IYKYK: you will wear it to the mailbox and possibly the servo - yolo) Sleepwear That Actually Fits There’s nothing worse than PJs that dig in, ride up, or leave you feeling meh. That’s why we made ours to be: Generously cut True to size Thoughtfully designed for curves, busts, bellies and everything in between Because comfort is a non-negotiable, not a luxury. Ready to Join the PJ Cult? Fair warning: once you wear these, you’ll need multiple pairs. One for wearing. One for washing. One for when you can’t find the clean pair. And yes -they make brilliant gifts, if you’re feeling generous (or just want to convert your mum, sister or BFF to the Proud Poppy way of life). 👉Shop the sleepwear collection now (It’s not a want. It’s a need.) Final Word from a PJ-Obsessed Founder I created these because I was sick of settling for sleepwear that didn’t fit, didn’t feel good, or just wasn’t made for women like us. And honestly? These are my favourite pieces in the whole range. So if you’re the kind of woman who deserves to feel amazing even when no one’s watching (especially then), these are for you. Sweet dreams gorg - Tara 💕 Tara, our founder in our Wild Dreams sleepwear collection. Pictured here with her family.
Meet our charity partner, Women Up North.
$5 from every piece sold in the Rise and Bloom - Proud Poppy x Daisy in Dots collection, supports a local First Nations charity Women Up North, an independent organisation that supports women and families in need in northern NSW. An important part of our Proud Poppy x Daisy in Dots collaboration was to make sure we found a way to give back. We’re donating $5 from every piece sold in the Rise and Bloom range to support some of the projects run by Women Up North. Based in Lismore, northern NSW, Women Up North house, feed and support close to 200 women and children in dangerous family situations on any given month. With every piece sold from the Rise and Bloom collection, $5 will be donated to the Women Up North organisation. Here’s what our collective donation will help the community with: $20 pays for a meal $160 pays for a night’s accommodation for a woman in need $250 pays for a night’s accommodation for a family in need Anything more than this funds other crucial payments like rent and car registration To learn more about the important work Women Up North do, head to their website below. Read more about Women Up North here. Proud Poppy acknowledges the Kombumerri people as the Traditional Custodians of the land on which we work, live, and create and pay our respects to Elders – past and present. We would also like to acknowledge all Aboriginal and Torres Strait Islander peoples across Australia and pay respects to their ongoing connection to Country, wherever they may be.
Let’s get to know Daisy in Dots.
Daisy is a proud Muruwari woman and Aboriginal artist, wife and mum of two, living on Yugambeh Country. Her work is full of heart, connection and spirit. How Daisy and Tara met. When Daisy and Tara first crossed paths, it sparked a conversation about art, fashion, and creating space for women to feel seen. That conversation became Rise and Bloom, our 7 piece limited edition collection we’re launching for NAIDOC Week, a time to honour the strength, legacy and voices of First Nations communities. Tara McKeon – founder of Proud Poppy and Daisy Hill, artist, Daisy in Dots. Meet Daisy in Dots, the artist behind our collection. Daisy's art is inspired by the land, sea and sky - a reflection of her deep connection to Country. Her intuitive painting process is a spiritual expression of identity and love, weaving together past and present through every mark she makes. Each piece holds deep emotion, storytelling and purpose. About Daisy's artwork. “Rise and Bloom is a powerful reminder for women to embrace their strength, uplift one another and stand together as a community. We can’t do this alone - when we come together, we support each other through challenges, celebrate our successes and create a space where we can all rise and flourish. This artwork is an affirmation of resilience, connection and the beauty of growth.” Daisy Hill. Describe Rise and Bloom in a few words. These words came to Daisy’s mind quickly. She describes the range as: “Empowering, joyful, uplifting and full of heart”. Daisy, with her artwork, Rise and Bloom. About representation and allyship. "Representation matters. It’s so important to see brands not only embracing Aboriginal culture but actively supporting and celebrating it. Proud Poppy’s commitment to inclusivity and allyship speaks volumes and I love that they’re using their platforms to create meaningful opportunities for Indigenous voices and stories to be seen and heard.” “This artwork honours the deep bond between women and nature; diverse women coming together, supporting each other, and rising as one. It pays tribute to Mother Nature as the ultimate nurturer and calls on us all to rise and bloom in our own way. It’s a story of strength, sisterhood and solidarity; painted by Daisy, designed by Proud Poppy, and made for everyone.” Daisy Hill. Shop our Proud Poppy x Daisy in Dots Rise and Bloom collection here. Proud Poppy acknowledges the Kombumerri people as the Traditional Custodians of the land on which we work, live, and create and pay our respects to Elders – past and present. We would also like to acknowledge all Aboriginal and Torres Strait Islander peoples across Australia and pay respects to their ongoing connection to Country, wherever they may be.
Get to know the Rise and Bloom range.
Come behind the scenes with us as we walk you through how our one of a kind collaboration with First Nations artist Daisy in Dots came to life. When proud Muruwari woman and Aboriginal artist Daisy Hill and Tara first crossed paths, it sparked a conversation about art, fashion, and creating space for women to feel seen. That conversation became Rise and Bloom, a 7 piece collection we’re launching for NAIDOC Week 2025, a time to honour the strength, legacy and voices of First Nations communities. Daisy, Allira, Guyala and Tara model our latest Daisy in Dots x Proud Poppy collection. What the range means to Tara. “Daisy’s work is rich in meaning and spirit, and turning that into something women can wear and feel connected to has been an incredible experience for myself and the team at Proud Poppy. This range is about visibility, unity, and the power of women lifting each other up.” - Tara McKeon. About Daisy’s art. At the heart of the collection is Daisy’s original artwork: feminine, detailed and full of love. “This artwork embodies the spirit of unity, diversity, and the intrinsic bond between women and nature. It tells a story of women from various walks of life coming together, supporting one another and rising collectively in a world that often tries to hold them down. ‘Rise and Bloom’ honours Mother Nature, acknowledging her as the ultimate creator and nurturer.” The artwork’s title, ‘Rise and Bloom’ calls for action - reminding women of their potential to overcome and thrive. It’s an affirmation of hope, resilience and strength. A Proud Poppy x Daisy in Dots Collaboration. The Rise and Bloom collection is ally-friendly and has been designed for everyone to enjoy.” - Daisy Hill. Daisy in Dots with her artwork Rise and Bloom. Watch our interviews on YouTube. Watch our interviews with Daisy, Tara and our two models Guyala and Allira on YouTube. How the Rise & Bloom collection came to life Meet the Models Explore the Proud Poppy x Daisy in Dots Rise and Bloom collection here. Proud Poppy acknowledges the Kombumerri people as the Traditional Custodians of the land on which we work, live, and create and pay our respects to Elders - past and present. We would also like to acknowledge all Aboriginal and Torres Strait Islander peoples across Australia and pay respects to their ongoing connection to Country, wherever they may be.