“I didn’t create a swim collection to sell swimwear. I created it to sell the confidence to wear it. Without that, we end up missing out on creating fun summer memories at the beach with our families and friends and that’s just not good enough.I want women to flick a switch in their minds and get to a place where they don’t give a sh*t what people think and instead they get out there with their families and friends, and live their best lives and just enjoy themselves.  I want women who are self-conscious in swimwear to say goodbye to missing out on those family photos at the beach. To stop being the one behind the camera, filling up family photo albums with pictures they aren’t in. This summer, we’re stepping in front of the camera, embracing every moment, and making unforgettable memories in our swimwear.” - Tara, Proud Poppy Founder

Walking into the water, then walking back to our umbrellas: the part so many of us dread when we’re at the beach. Not anymore. Once we reached the beach after our walk down Cavill Avenue, we turned the discomfort we often feel when at the beach on its HEAD. Together we lined up, held hands with the person next to us, and we walked into the ocean together. We wanted to rewire our brains to focus on having fun and living our lives, not worrying about how we look when we’re doing it. For once, this part isn’t about the journey, it’s about the destination. Just get in the ocean! No f**ks given. Feel the water, laugh the laughs, be part of the memories. Just have FUN!

Explore our full collection of swimwear for the whole family here. We hope you love it as much as we do! Shop Now