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All our sizes are listed in Australian sizing, unless you're in the US, where sizing is displayed in US sizes. You’ll find a helpful conversion chart just below to make things easier, no matter where you're shopping from.
Our sizing is generally generous, but as we work with a range of amazing creators, there can be slight differences between styles. The best way to find your fit? Compare our garment measurements with something in your wardrobe that you already love.
Still unsure? Check out the reviews below – our community often shares helpful tips on fit!
And if you need a hand, our friendly customer care team is just a tap away via live chat.
* All measurements are guides only. From time to time some people might find that their perfect size does not line up with the size chart data.
| Size | 1/2 Bust | 1/2 Waist (relaxed) | 1/2 Hip | Length |
| 6 | 48.5cm | 37cm | 73.5cm | 128cm |
| 8 | 51cm | 39.5cm | 76cm | 129cm |
| 10 | 53.5cm | 42cm | 78.5cm | 129cm |
| 12 | 56cm | 44.5cm | 81cm | 130cm |
| 14 | 58.5cm | 47cm | 83.5cm | 130.5cm |
| 16 | 61cm | 49.5cm | 86cm | 131cm |
| 18 | 63.5cm | 52cm | 88.5cm | 132cm |
| 20 | 66.5cm | 55cm | 91.5cm | 132cm |
| 22 | 69.5cm | 58cm | 94.5cm | 133cm |
| 24 | 72.5cm | 61cm | 97.5cm | 133.5cm |
| 26 | 75.5cm | 64cm | 100.5cm | 134cm |
| 28 | 78.5cm | 67cm | 103.5cm | 135cm |
| 30 | 81.5cm | 70cm | 106.5cm | 135cm |
| AU / NZ / UK | USA | Europe |
| 6 | 2 | 34 |
| 8 | 4 | 36 |
| 10 | 6 | 38 |
| 12 | 8 | 40 |
| 14 | 10 | 42 |
| 16 | 12 | 44 |
| 18 | 14 | 46 |
| 20 | 16 | 48 |
| 22 | 18 | 50 |
| 24 | 20 | 52 |
| 26 | 22 | 54 |
| 28 | 24 | 56 |
| 30 | 26 | 58 |
* All measurements are guides only. From time to time some people might find that their perfect size does not line up with the size chart data.
| Size | 1/2 Bust | 1/2 Waist (relaxed) | 1/2 Hip | Length |
| 6 | 19in | 15in | 29in | 50.5in |
| 8 | 20in | 16in | 30in | 51in |
| 10 | 21in | 16.5in | 31in | 51in |
| 12 | 22in | 17.5in | 32in | 51in |
| 14 | 23in | 18.5in | 33in | 51.5in |
| 16 | 24in | 19.5in | 34in | 52in |
| 18 | 25in | 20.5in | 35in | 52in |
| 20 | 26in | 22in | 36in | 52in |
| 22 | 27.5in | 23in | 37in | 52.5in |
| 24 | 28.5in | 24in | 38.5in | 53in |
| 26 | 30in | 25in | 40in | 53in |
| 28 | 31in | 26.5in | 41in | 53in |
| 30 | 32in | 28in | 42in | 53in |
| AU / NZ / UK | USA | Europe |
| 6 | 2 | 34 |
| 8 | 4 | 36 |
| 10 | 6 | 38 |
| 12 | 8 | 40 |
| 14 | 10 | 42 |
| 16 | 12 | 44 |
| 18 | 14 | 46 |
| 20 | 16 | 48 |
| 22 | 18 | 50 |
| 24 | 20 | 52 |
| 26 | 22 | 54 |
| 28 | 24 | 56 |
| 30 | 26 | 58 |
Maddy wears 20
165 cm tall
125 cm bust
97 cm waist
139 cm hip
Bel wears 12
175 cm tall
104 cm bust
Overall rating: 4.869565 / 5 from 46 reviews.
The Lucinda Maxi Dress in Indigo Blooms is praised for its lovely fabric, stunning print, vibrant colours, perfect fit, and flattering style, making it a popular choice for casual outings.
Review topics: ["fit","length","design","colours","fabric","material","feel","dress","sleeves","looks","style","print","cut","pattern","neckline","flow","frock","girls"].
"This dress is incredible, the feel of it, the style and shape and the way it makes me feel is just perfect. I feel beautiful, I feel confident. It fits perfectly like actually the most perfect anything’s ever fit for me, i would buy this dress and this exact print 100 times over!"
"Lovely dress just a bit too low cut on me (but not on anyone what I've seen in photos) Also the sleeves are very puffy on me. I would return it if shipping from NZ wasn't so pricey"
"Thank you for adding the press stud to the Indigo Blooms dress! Very helpful. I had to check my original Lucinda. . yep I'd pinned it and wore a plunge bra. Perfect length. The new fabric is nice too."
"Love the colours and fits perfectly but as an elderly am thinking of getting it made shorter as paranoid about tripping"
"Love the dress very much it fits beautiful on your breasts length is great it will be great in summer"
"Love this dress. So comfortable. Would love it in other colours in my size. As in a big girl I bought the next size up. But it is true to size"
". Love this dress. More beautiful fabric in person but had to swap for next size up as was very revealing as I am a 20 DD"
"Love the fit, love the flow"
"I bought this dress for a family wedding and received so many wonderful compliments. The dress fit beautifully."
"This is a very pretty dress. Love the puffy sleeves and the front design. Very comfortable to wear and a great length on me. Thankyou Proud Poppy 💜"
