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Eco-Chic: Meet Our Latest Sustainable Fashion Collections

We're excited to introduce our latest collections, and we want to share what makes them truly exceptional.

From luxurious fabrics to eco-friendly processes, each piece has been crafted with care, combining style, quality, and sustainability.

The Mirage Collection: An exclusive print

Our Mirage Collection features an exclusive muted floral print, perfect for transitioning from winter to spring. The higher price point reflects the premium quality of the EcoVero Linen Blend—a fabric that offers not just beauty but a sustainable edge.

What is EcoVero?

EcoVero is a revolutionary viscose made from sustainably sourced wood, produced with significantly lower environmental impact. Compared to traditional viscose, it uses less water and energy, making it a conscious choice for both your wardrobe and the planet.

Fabric Features:

  • Wash & Wear: Durable and soft, EcoVero maintains its structure and texture even after multiple washes, ensuring long-lasting wear.
  • Feel: Lightweight yet substantial, the fabric is soft, breathable, and perfect for year-round versatility.
  • Sustainability: Derived from renewable wood sources, EcoVero’s production uses eco-friendly processes, significantly reducing water and energy consumption.

Viscose Crepe: A Luxe Touch

We've also introduced Viscose Crepe in our Winter Bloom, Fuchsia, Galaxy, Cobalt, Flores Print, White, and Forest Green collections. This luxurious fabric offers a heavier, more elevated drape with a crepe weave, giving each piece a refined and polished look.

Fabric Features:

  • Wash & Wear: The Viscose Crepe holds its shape beautifully, providing a polished silhouette wash after wash.
  • Feel: It boasts a heavier weight and subtle crinkled texture, adding depth and sophistication to every outfit.



Why We Choose EcoVero and Viscose Crepe

At Proud Poppy, we strive to make mindful decisions. Our use of EcoVero reflects our commitment to sustainability, with a fabric that's as kind to the earth as it is to your skin. EcoVero is biodegradable, produces 50% lower emissions and water impact than generic viscose, and offers a fully traceable supply chain.

Why You'll Love It:

  • Traceability: Our supply chain is fully transparent.
  • Lower Impact: 50% less water and emissions than traditional viscose.
  • Eco-Friendly: Made from sustainable, biodegradable materials.
  • Softness: Comparable to silk or cotton, EcoVero is incredibly gentle on the skin.
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