Terms & Conditions: Offer ends 11:59pm AEST, Thursday 16th July 2026. Use code FLASH40 at checkout to receive 40% OFF eligible full-priced and sale items sitewide. Excludes pre-orders, gift cards and accessories. Offer available online and in-store. Cannot be used in conjunction with any other offer, discount code or promotion. Any items purchased with the code FLASH40 are ineligible for a refund. No rain checks. Proud Poppy reserves the right to amend or end this promotion at any time.