An Iconic Summer - A Full Circle Moment

Tonight's full circle Iconic Summer drop is a crazy full circle pinch me moment, well for me anyway. Let me share a story with you. Ya Ready?  Tara wears our Stevie Dress in Candy Stripe Pink/Red Back in the early days, like I'm talking my 4th photos shoot, I had almost run out of all the money I had to put towards getting the business off the ground. I had spent thousand, on products, over the top & catered photo shoots (I had no idea what I was doing), shitty websites that didn't work, multiple models who were paid hundreds of dollars an hour. And guess what? It hadn't worked. Everything I'd worked towards and believed in seemed to be totally delulu because, the business (Proud Poppy) hadn't taken off. I'd lost it all. I had $400 left of mine and Paul's money which was enough for a photographer but that was it. No models, no hair and I did my make up with the dupe foundation I'd bought from Bali that was no where near a colour match. I was so self conscious, nervous and uncomfortable in my own skin. But I had to give things one last crack. And it worked. I look at these photos and I don't see the today me. But I remember who she was. How she felt. She is the reason I started Proud Poppy. Because I knew she couldn't possibly be alone in the worth with how she felt. I was right.  Tara wears our Greta Party Dress in Gingham Black Lockdown came around and hit me with another hurdle. We couldn't shoot at all. So we bundled up a bunch of stock and sent it to gorgeous women I'd never met to shoot it at a location I had always dreamed of one day using The Pink Hotel Coolangatta. The photos were pure magic, but bittersweet because it was a dream of mine that I wasn't really a part of.  Last week, we shot at The Pink Hotel and I was the model! What in the world?! A far cry from that timid gal that couldn't make eye contact, I was stripping off into outfits and having the time of my life. Literally living a dream! Our Iconic Summer Collection is more that just clothes, it reflects my personal journey over the past few years that so many of you have been a part of.  Tara xx   Tara wears our Allegra Maxi Dress in Gingham Mix